About Us

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Quality skincare every day

We understand the importance of quality everyday products that care for skin with minimal fuss. For 60 years, E45 has experience caring for dry skin in the UK with a range of products that are specially formulated to help manage dry skin. It is available in Australia.

E45’s range of products are formulated to help manage dry skin. You’ll find a range of products including emollients (moisturisers that are unperfumed and don’t contain additional ‘anti-ageing’ ingredients) that help improve skin hydration and skin barrier function, as well as other products that gently and effectively cleanse the skin. With the E45 range you can easily build a skincare routine that fits into your lifestyle.

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The voice of experience

In 1952, in the UK, we released our first product E45 Cream. It was created by a Boots chemist in response to a customer request for a product that would soothe and protect the skin.

In 1963 physicians noticed E45 Cream was beneficial for dry skin conditions. At this time, we only promoted our products to hospital sales departments. It wasn't until 1980 that E45 Cream was introduced to the pharmacy and retail establishments, where it was recognised for its efficacy in helping relieve dry skin.

In the 1990s we extended our product range in the UK to include a complete skincare emollient therapy.

We’ve continued to create products with patients and their skin in mind. We strive to continue to serve the needs of both patients and healthcare professionals and produce treatment options for patients' skincare routines.

E45 Cream: Brings relief to a wide range of skin conditions. Always read the label. Follow the directions for use. If symptoms persist, talk to your health professional.